Nearly 160 Domino’s franchise stores have already used the partnership to facilitate onboarding onto the Upside platform.
Wizardline prides itself on bringing superior data products to all levels of the restaurant franchise community. This partnership will allow franchisees to get even more out of our existing relationship, using the data they already have to drive real behavior change among customers.
Shawn Brunelle, Wizardline Technologies, Inc. Founder
Key Partnership Benefits
- Streamlined onboarding to the Upside platform: Domino’s restaurant franchises across the U.S. will now have more streamlined onboarding, boasting Upside launch timelines of just five to 10 business days. This translates to minimal effort on the part of owners to ensure anonymized data is flowing properly. As a result, restaurant operations can proceed as usual with minimal interruption.
- Higher profit potential: This data relationship gives Upside the critical information they need to create personalized customer offers that motivate behavior change and generate sales that directly boost retailers' bottom line, without any operational lift from retailers.
- Real-time impact measurement: Dominos franchisees will have greater visibility into how customer behavior is changing, and the offers that are driving sales. They can conveniently monitor performance through their on-demand dashboard to ensure maximum ROI, and to help them make decisions about where to invest their hard-won budget.
Domino's franchisees have already seen a lot of success on the Upside platform, with one such franchisee having achieved a 1.5% lift in total sales. This partnership with Wizardline opens the opportunity to even more franchisees who have already invested in a data partnership and want to use it to drive even more value.
Nick Worswick, Upside President of Retailer Go-to-Market