SproutWorld Bringing the World's First and Only Plantable Pencils to the 2024 Paris Olympic Games

BOSTON (July 23, 2024) - SproutWorld, the Danish company that invented the world's first and only plantable pencils, will be present at the 2024 Paris Olympic Games to deliver an important message with its world-first plantable pencils: sustainability starts with small things and simple daily actions, like writing with a plantable pencil and watching it regrow after use. 

Attention to sustainability is increasing in numerous global fairs, events and campaigns; particularly at the Paris Olympic Games that will be held from July 26 to August 11, 2024. Sprout's plantable pencils which are 100% sustainable and grow into flowers, herbs, fruits, trees and vegetables will be planted in pots around various pavilions at the Olympic games. Additionally, they will be the prize for visitors who engage in a board game created for the event, dedicated to themes of biodiversity and the small daily actions that can help protect our planet. 

A small pencil can indeed send a big message to inspire people and companies to take daily actions, even as simple as writing or drawing, to protect our planet. By replacing disposable plastic pens with a plantable pencil that has a second life, the benefits double. It might not seem like a big deal, but if we replaced the 9 billion plastic pens disposed of each year with Sprout's plantable pencils, we could reduce CO2 emissions by 270,000 tons. Additionally, if one million disposable ballpoint pens were replaced with one million SproutWorld plantable pencils, carbon emissions would be reduced by 30 tons.

In 2013, the Sprout pencil was developed at Massachusetts Institute of Technology (MIT) by a group of robotics students. SproutWorld’s founder Michael Stausholm saw the pencil on Kickstarter and bought the patent and global rights to the pencil. SproutWorld’s patent covers all writing instruments you can plant including but not limited to pencils, ballpens, makeup and brushes. Since inception, the company has expanded quickly and ventured into the makeup industry with the launch of its patented, plantable eyeliner and brow liner collection.

SproutWorld CEO Michael Stausholm went from packing pencils in his living room to growing his company into a global success with more than 65million plantable pencils and makeup liners sold in more than 80 countries. Sprout pencils are popular as eco-friendly merchandise and widely used by companies and organizations that are tired of plastic and no-use promotional giveaways. Well-known clients and organizations including Marriott, Coca Cola, Nestlé, IKEA, Michelle Obama and Richard Branson have used Sprout's plantable pencils for marketing and business initiatives.

To learn more about SproutWorld, visit sproutworld.com. 

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SproutWorld was founded in 2013 by the Danish entrepreneur Michael Stausholm. His company is on a mission to inspire people and companies to take more sustainable actions, one step at a time. He has sold over 65 million plantable pencils to over 80 countries. The plantable Sprout pencil is patented worldwide, and the patent also covers plantable makeup liners. SproutWorld is B Corp certified and lives up to high standards within sustainability. They have offices in Copenhagen and Boston, and local production in Europe and the USA. SproutWorld has clients like Coca Cola, Marriott, Disney, Ikea, Nestlé, Michelle Obama, Richard Branson and Save the Children.

Adrienne Hamilton, Nicole Communications

Email: adrienne@nicolecommunications.com

Phone: 214-497-6166